Campaign India Team
Feb 24, 2016

11 Minutes: Anti-smoking film plays on an unfulfilled last wish

Watch the PSA running in cinemas and online here

A new anti-smoking film is currently being screened at a Mumbai multiplex. 
 
The film of over four minutes directed by Bollywood director Vibhu Puri, features big screen actors Sunny Leone, Alok Nath and Deepak Dobriyal. The message that a cigarette can reduce one’s life by 11 minutes is told through a quirky, humourous tale.
 
Set in a rustic North Indian village, it tells the story of a bedridden Dobriyal, who plays Nath’s son. A doctor tending to him advises Nath to fulfill his last wish. The last wish turns out to be a naughty one, as he seeks the company of Leone. They get together but before they get intimate, he breathes his last, as the film leaves the audience with the key message.   
 
The film went live online on 23 February 2016.
 
Credits
 
Director (film): Vibhu Puri
Story, screenplay, dialogues: Ankit Sharma, Manish Bhatt (Scarecrow Communications), Vibhu Puri
Music conceptualised by: Manish Bhatt
Music composed by: Rooshin Dalal
Creative and executive producer: Harshit Desai
Production company: Escaping Elephant
Producer: Dileep Nair
Singers: Aditya Gadhvi, Vatsala Patil
Project mentored by: Aditya Bhat
Project supported by: Aneel Murarka, Manish Murarka
Source:
Campaign India

Related Articles

Just Published

15 hours ago

Kotak Mahindra Bank seeks digital creative agency

The financial institution has put out an RFP for this mandate.

17 hours ago

From doorbells to stock bells: Swiggy’s decade rings on

Its in-house ad film celebrates its stock debut, cleverly linking delivery doorbells to the NSE bell and honouring its delivery partners.

18 hours ago

Independent agencies rewrite the rules to stay ...

Ditching old-school business practices, they are embracing tech, AI, and holistic strategies to future-proof their companies and give storied agencies some tough competition.

20 hours ago

Spikes Asia announces 2025 jury presidents

Judging this year's entries will be twelve leading industry experts from across the APAC, including Australia, mainland China, India, Japan, New Zealand, Singapore, South Korea, and Thailand.