Campaign India Team
Jan 24, 2022

7UP and Fido Dido toy around with the snake

Watch the film conceptualised by DDB Mudra here

7UP has launched a campaign under its #ThinkFresh series. Conceptualised by DDB Mudra, the film features the Fido Dido, the brand mascot, and addresses everyday curveballs in a playful manner. It aims to tell the youth to not be frustrated with everyday problems, but find simple witty solutions to them. 
 
The film opens with a man sitting in the ladies section of a bus. As soon as he sees a young woman enter the bus, he pretends to fall asleep so that he wouldn’t have to give up his seat to her. Fido Dido then takes a sip of 7UP and comes up with a fresh solution. He drops a toy snake into the man’s lap from the window. Feeling something on his lap, the man opens his eyes, jumps in fear, and as a result, vacates his seat to the girl’s advantage.
 
Naseeb Puri, senior marketing director, Flavors, PepsiCo India, said, “7UP, our clear refreshing drink instigates youth to ‘Think Fresh’ to address the various life’s curveballs with a cool mind and smart thinking. The new campaign throws light on the many tricky situations that we face every day… and Fido Dido, with his quick-wit and fresh thinking demonstrates that that no matter which curveball comes one’s way, keeping a cool mind will ensure one finds a ‘fresh’ way to emerge on top and win in this evolving reality. I am confident that our new bold, tongue-in-cheek campaign will resonate strongly with our consumers.”
 
The campaign will be rolled across TV, digital, outdoor, and social media. 
 
Source:
Campaign India

Related Articles

Just Published

3 hours ago

How Asics India is turning footprints into funnel ...

From gait scans to geo-targeted ads, the sporting goods group laces together tech, retail, and events to chase India’s growing base of runners.

5 hours ago

M&A deals continued to decline in 2024: COMVergence

Even as overall dealmaking declines, certain sectors such as ecommerce continue to be a major draw.

5 hours ago

Personalisation gives 40% higher conversion to ...

India sees 163% revenue growth from contextual marketing campaigns in 2024, according to WebEngage trends report.

6 hours ago

Interpublic reports $94 million loss for Q1 2025

The loss was fuelled by $203 million in costs for 'strategic restructuring actions'.