Campaign India Team
Mar 31, 2021

Aaj Tak compares other news channels to a malfunctioning scooter

Watch the film conceptualised by Pradeep Sarkar here

Aaj Tak has rolled out the fifth film, as a part of its #SabseTez campaign.
 
Conceptualised by Pradeep Sarkar, the film features one of its anchors, Chitra Tripathi, who takes on news channels that have apparent biases while reporting. The film compares news coverage to a malfunctioning scooter which needs to be leaning towards one side to move forward. It ends with Tripathi stating that Aaj Tak steers clear of the same and reports neutrally.
 
The film was published on 26 March on digital. 
 
Source:
Campaign India

Related Articles

Just Published

2 days ago

Indian singles prioritise compatibility over ...

Only about 11% of women regard financial stability as a critical partner selection criterion, according to a study by Jeevansathi.

2 days ago

Indians among the least satisfied with their love ...

South Korea and Japan are the only two other countries with satisfaction scores lower than that of India, finds Love Life Satisfaction Survey by Ipsos.

2 days ago

50,000 businesses, one goal: Gallabox looks at ...

As traditional channels lose steam, brands are rethinking customer conversations and the SaaS company is helping businesses turn WhatsApp into a sales and marketing powerhouse.

2 days ago

Unilever increases marketing spend by almost $1 billion

The FMCG giant's turnover rose to over $65 billion USD in 2024.