The Work
Campaign India Team
Mar 03, 2021

Aaj Tak steers clear of spicy news, says it focusses on credibility

Watch the film conceptualised by Pradeep Sarkar here

Aaj Tak has rolled out the second film, part of its #AajTakSabseTez campaign. 
 
The film titled ‘Achaar Gully’ has been conceptualised by Pradeep Sarkar. Through this film, Aaj Tak wants to show that it does not look to spice up its news stories. It does so by showing vendors in 'Achaar Gully' trying to sell Aaj Tak's reporters some spicy news, but they're not interested.
 
The film was published on 4 March 2021. 
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Cadbury 5 Star gives the AI revolution a humorous pushback

1 Cadbury 5 Star gives the AI revolution a humorous pushback

Axis Bank redefines PIN security with the Devanagari script

2 Axis Bank redefines PIN security with the Devanagari script

Valentine's Day 2024: Brand work that caught our attention

3 Valentine's Day 2024: Brand work that caught our attention

Eknath Shinde's message to advertising, marketing and media professionals

4 Eknath Shinde's message to advertising, marketing and media professionals

Kia's Sonet embarks on a journey of uncharted thrill

5 Kia's Sonet embarks on a journey of uncharted thrill

Neuromarketing: Game-changer or gimmick for Indian brands?

6 Neuromarketing: Game-changer or gimmick for Indian brands?

Arnab Manna: From punchlines to headlines

7 “Ogilvy India” “Arnab Manna”

Tanima Kohli: Breaking stereotypes to deliver impactful ads

8 Tanima Kohli: Breaking stereotypes to deliver impactful ads

Farming for change: How innovative marketing is reshaping India's agricultural landscape

9 Farming for change: How innovative marketing is reshaping India's agricultural landscape

Grey's Ketan Desai to head Monks India

10 Grey's Ketan Desai to head Monks India

Related Articles

Aaj Tak compares other news channels to a malfunctioning scooter
The Work
Mar 31, 2021
Campaign India Team

Aaj Tak compares other news channels to a malfunctio...

Aaj Tak uses AI to recreate national anthem with freedom heroes
The Work
Aug 16, 2023
Campaign India Team

Aaj Tak uses AI to recreate national anthem with ...

Gaurav Verma returns to Aaj Tak
Media
Nov 07, 2022
Campaign India Team

Gaurav Verma returns to Aaj Tak

Aaj Tak takes to political satire, promises to be society's eye-opener
Advertising
May 05, 2016
Campaign India Team

Aaj Tak takes to political satire, promises to be ...

Just Published

Lodestar UM launches 'Full Colour Media' proposition for brands
Advertising
8 hours ago
Campaign India Team

Lodestar UM launches 'Full Colour Media' proposition...

Promises to deliver brand differentiation for clients as AI and algorithms tend to make brand messaging identical and bland.

Duo, Jackie Shroff and a streaming twist—Duolingo gets quirky
Advertising
12 hours ago
Campaign India Team

Duo, Jackie Shroff and a streaming twist—Duolingo ...

Duolingo and Amazon MX Player’s unlikely collab blends language learning with OTT entertainment, proving that edutainment can be fun and unexpected.

Ventes Avenues, Trophée attempt to unlock $20.7 billion gaming commerce opportunity for brands
Advertising
13 hours ago
Campaign India Team

Ventes Avenues, Trophée attempt to unlock $20.7 ...

By teaming up to merge gaming with real-world commerce, the two companies seek to make brand interactions and purchases seamless within gameplay.

GroupM’s TYNY 2025: India’s advertising market to grow 7%, digital dominance continues
Advertising
13 hours ago
Vinita Bhatia

GroupM’s TYNY 2025: India’s advertising market to ...

The report estimated that the market is set to reach Rs 1,64,137 crore in 2025, adding an incremental Rs 10,730 crore.