The Work Advertising Marketing
Campaign India Team
Aug 16, 2023

Aaj Tak uses AI to recreate national anthem with freedom heroes

Watch the film conceptualised by HyperCollective here

Aaj Tak has rolled out a campaign 'national anthem AI' to commemorate India's 77th Independence Day. 
 
Conceptualised by HyperCollective, the film revives voices of Indian freedom fighters through AI.
 
It features prominent figures from India's freedom movement such as Mahatma Gandhi, Pandit Jawaharlal Nehru, Subhash Chandra Bose, Sarojini Naidu, Babasaheb Ambedkar, Chandrashekhar Azad, Rabindranath Tagore, and Sardar Vallabbhai Patel, render the national anthem. 
 
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Googlies on Google: A curiosity-driven game for search

1 Googlies on Google: A curiosity-driven game for search

Reliance Disney merger: A game-changer for ad agencies, not without risks

2 Reliance Disney merger: A game-changer for ad agencies, not without risks

Weekend Fun: The Blue Film Festival

3 Weekend Fun: The Blue Film Festival

Kia's Sonet embarks on a journey of uncharted thrill

4 Kia's Sonet embarks on a journey of uncharted thrill

Kotak Mahindra Bank seeks digital creative agency

5 Kotak Mahindra Bank seeks digital creative agency

Eknath Shinde's message to advertising, marketing and media professionals

6 Eknath Shinde's message to advertising, marketing and media professionals

Independent agencies rewrite the rules to stay relevant and take on industry Goliaths

7 Independent agencies rewrite the rules to stay relevant and take on industry Goliaths

Logi5 launches in India, taps into location-based advertising opportunities

8 Logi5 launches in India, taps into location-based advertising opportunities

From ads to experiences: How experiential marketing is shaping brand-consumer relationships

9 From ads to experiences: How experiential marketing is shaping brand-consumer relationships

Cracking the crypto code for mass adoption

10 Cracking the crypto code for mass adoption

Related Articles

Gaurav Verma returns to Aaj Tak
Media
Nov 07, 2022
Campaign India Team

Gaurav Verma returns to Aaj Tak

Coca-Cola faces backlash for ‘ugly’ AI-generated Christmas spot
The Work
Nov 18, 2024
Staff Reporters

Coca-Cola faces backlash for ‘ugly’ AI-generated ...

The AI energy crisis: Who bears responsibility?
Digital
Oct 23, 2024
Nikita Mishra

The AI energy crisis: Who bears responsibility?

Is advertising ready for AI leaders?
Advertising
Sep 09, 2024
Matthew Keegan

Is advertising ready for AI leaders?

Just Published

Tile trouble? Pidilite’s Roff has it all stuck together
Advertising
8 hours ago
Campaign India Team

Tile trouble? Pidilite’s Roff has it all stuck together

Ogilvy ad fuses humour with utility, showcasing tile adhesives' unmatched durability through a hilariously chaotic yet relatable domestic mishap.

Jaguar defends rebrand amid ‘vile hatred’ online
Advertising
9 hours ago
Nikita Mishra

Jaguar defends rebrand amid ‘vile hatred’ online

Jaguar could be facing its own Bud Light moment. However, its boss has defended the “bold” rebranding, saying the message had been lost in “a blaze of intolerance” online.

Will community engagement help Uniqlo nail its INR 1000 crore sales ambition?
Advertising
9 hours ago
Nagesh Joshi

Will community engagement help Uniqlo nail its INR ...

With revenues at INR 624.6 crore in FY23, the Japanese apparel company is focusing on personalised and digital marketing push to propel its growth.

Upcountry consumers fuel 63% of India's short format video engagement: Redseer
Media
10 hours ago
Campaign India Team

Upcountry consumers fuel 63% of India's short ...

According to estimates provided by the report, this category promises to be a $16–17 billion revenue opportunity by FY-2029 in the country.