_20230221061156.png&h=570&w=855&q=100&v=20250320&c=1)
Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 022 69047500
Watch the films conceptualised by Ogilvy here
Contact Customer Support at
[email protected]
or call+91 022 69047500
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
"Be more entertaining. Be more interesting. Be more attention-grabbing. Hit people in the feels,” urges Zac Martin, who challenges advertising’s fixation on persuasion.
The Asia-Pacific region, which is predominantly led by Australia, declined by 22.7%, while the Americas fell by 3%.
While over 30% use it daily, they emphasise that brand strategy will require more human imagination than ever.
MullenLowe Global’s S Subramanyeswar is vice-chairman and industry veteran Paritosh Joshi is honorary treasurer