Campaign India Team
Feb 08, 2022

BBDO bags Milkbasket's creative mandate

Account won post a multi-agency pitch

BBDO bags Milkbasket's creative mandate
BBDO India has won the creative mandate of Milkbasket following a multi-agency pitch.
 
Milkbasket is part of Reliance Retail. It is a subscription-based micro-delivery service. It's currently present in NCR, Bengaluru, Hyderabad and Chennai. In 2022, Milkbasket aims to take its services to the top 50 cities in India. 
 
Yatish Talvadia, founder and CEO, Milkbasket, said, “On this exciting growth journey of Milkbasket, we are super thrilled to onboard BBDO. The plan is to leverage their creative strength to make Milkbasket a household name pan India by the end of the year.”
 
Nikhil Mahajan, chief growth officer and GM, BBDO, added, “The daily essential delivery space has seen a lot of action lately, and I feel Milkbasket with its robust business model is poised to win mindshare and market share. They have a unique proposition that sets them apart from any other player, and I’m very excited to bring that alive as we create a brand to reckon with in the coming times. The leadership team’s vision of not only winning the future but shaping it too is what makes this partnership so special and exciting.”
 
 
Source:
Campaign India

Related Articles

Just Published

2 days ago

Tata Power’s AI Christmas campaign: Magic or ...

The ad reveals how AI is shaping the future of advertising—raising questions about its role in breaking creative boundaries and delivering truly unique narratives.

2 days ago

Indian research and insights industry reaches $3.2 ...

The industry grew 12.6% to $3.2B in FY2024, projected at $3.4 billion by FY2025, fuelling data-driven brand strategies.

2 days ago

Newly-launched Whoppl Bharat aims to bridge India’s ...

This division from Mumbai-based content-to-commerce company tries to empower brands to connect authentically with India’s diverse tier 2 and 3 markets.

2 days ago

Former GroupM China executives to face Shanghai ...

EXCLUSIVE: The trio will appear before Shanghai's Intermediate Court next week, marking the latest chapter in the bribery scandal that rocked WPP's GroupM China in October last year.