The Work
Campaign India Team
Sep 16, 2021

'Be there or lose your stardom': Disney+ Hotstar's message to SRK

Watch the film conceptualised by Devaiah Bopanna, Tanmay Bhat and team here

Disney+ Hotstar has rolled out a campaign featuring Shah Rukh Khan to showcase its range of offerings on the app.

Two films in the campaign have been released so far. They show the actor wave out to his fans from his balcony while having a conversation with his agent. During the conversation the agent informs Khan about how all the other actors have shows/movies on the platform and how he needs to up his game and be present too. Both the films end with Disney+ Hotstar showcasing its library of content.

The films have been conceptualised by Devaiah Bopanna, Tanmay Bhat and team. 
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

WPP mandates four days per week in office

1 WPP mandates four days per week in office

Programmatic advertising’s power trio: AI, analytics, and privacy protection

2 Programmatic advertising’s power trio: AI, analytics, and privacy protection

2025’s marketing mantra: Balancing AI, privacy, and retention

3 2025’s marketing mantra: Balancing AI, privacy, and retention

The passing of Pritish Nandy: A media stalwart departs

4 The passing of Pritish Nandy: A media stalwart departs

Why Meta’s pivot on fact-checking is the right move

5 Why Meta’s pivot on fact-checking is the right move

Achint Setia takes over as Snapdeal’s CEO

6 Achint Setia takes over as Snapdeal’s CEO

Kia's Sonet embarks on a journey of uncharted thrill

7 Kia's Sonet embarks on a journey of uncharted thrill

DPDP draft rules: Data privacy costs loom over India’s marketing sector

8 DPDP draft rules: Data privacy costs loom over India’s marketing sector

The CMO’s MO: Insecurity drives Vishal Sharma's urge to succeed

9 The CMO’s MO: Insecurity drives Vishal Sharma's urge to succeed

Cadbury 5 Star gives the AI revolution a humorous pushback

10 Cadbury 5 Star gives the AI revolution a humorous pushback

Related Articles

Shah Rukh Khan and Tide reveal the real 'SRK'
Advertising
Jan 15, 2024
Campaign India Team

Shah Rukh Khan and Tide reveal the real 'SRK'

Shah Rukh Khan signs as brand ambassador for realme
Marketing
May 25, 2023
Campaign India Team

Shah Rukh Khan signs as brand ambassador for realme

Shah Rukh Khan delivers message of success with humility in latest Denver ad
Advertising
Apr 16, 2024
Campaign India Team

Shah Rukh Khan delivers message of success with ...

Shah Rukh Khan adds to the fantasy for Sunfeast Dark Fantasy
The Work
Aug 14, 2023
Campaign India Team

Shah Rukh Khan adds to the fantasy for Sunfeast ...

Just Published

Moves and wins roundup: Week of 13 Jan
Advertising
17 hours ago

Moves and wins roundup: Week of 13 Jan

Our weekly roundup of the latest appointments and account wins from Go Zero, ADA partners , Cinépolis, Cielo Ecom and many more.

Faith meets commerce: Maha Kumbh’s brand opportunity
Advertising
17 hours ago
Vinita Bhatia

Faith meets commerce: Maha Kumbh’s brand opportunity

This once-in-12-years event offers brands unparalleled reach, but navigating its cultural sensitivities requires nuanced and mindful strategies.

Nature takes centre stage in Britannia’s billboard campaign
Advertising
21 hours ago
Campaign India Team

Nature takes centre stage in Britannia’s billboard ...

Along with Talented, the FMCG company tries to redefine OOH advertising with tree-shaped billboards, showcasing the brand’s adaptive approach to sustainability.

Apple Siri settlement: A discretion jolt for advertisers
Advertising
21 hours ago
Mithila Saraf

Apple Siri settlement: A discretion jolt for ...

Active listening tech offers potential and peril, forcing advertisers to balance innovation with user trust in a privacy-first world, notes Famous Innovations’ CEO.