Bharat Matrimony plays Cupid to get people with shared interests together

Bharat Matrimony has rolled out an ad campaign ‘be choosy 2.0’ which seeks to connect like-minded people.

Conceptualised by Wondrlab, the three-film campaign highlights the matrimonial platform's feature called ‘interest matching’ that aims to enhance the matchmaking process by enabling people to meet and create meaningful connections based on their shared interests. 

The films showcase different people with similar interests who never get to meet each other. The first film depicts a hypothetical scenario wherein two dog lovers meet each other while taking their pets out and get to know and like each other. However, this is followed by the disclosure that this would not take place in reality simply because both of them are based in different locations. The film then shows how Bharat Matrimony's ‘interest matching’ feature helps directly resolve this issue by connecting like-minded people.

Similarly, the second film shows two individuals who are Yoga fanatics, while the third involves a couple of foodies.

Arjun Bhatia, CMO, BharatMatrimony said, “BharatMatrimony has been changing the social narrative about relationships and marriage. We believe people must be choosy when making the most important decision of their life - finding their life partner. And as India's leader in the matchmaking segment, we keep innovating our processes and platform to make our customers' journeys seamless, hassle-free and successful. Our latest revamp is a step in this direction.”

He added, “With features like 'Hobby and Interest Matching' that helps you find profiles with similar interests and 'Filter Breathers' that let you prioritise your filters, we are bringing compatibility to the forefront of the soulmate search. After all, interests are really the starting point for two strangers to meet, start a conversation, assess the potential for a meaningful relationship, and hopefully find a lifelong partner. These new features engineer interactions between the right people so that every member on BharatMatrimony discovers love.”

Bhavesh Kosambia and Rahul Chandwani, content leads, Wondrlab said, "Our collaboration with BharatMatrimony has always led to some insightful work. With ‘Be Choosy 2.0’ we were able to crack a wonderful execution device. The stories showed couples together, but as a fantasy, and then their separation takes them back to their far-off origins. However, despite their geographical distances, they’re able to connect and find a loving partnership thanks to Bharat Matrimony’s Interest Matching feature."