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The agency will continue to operate independently, while collaborating closely with WPP’s wider network of companies.
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While marketers wage endless war over metrics versus memory, the smartest brands have already moved on, argues Quantum's Saim Qadri.
As AI and digital begin to encompass all aspects of work, 19% more Indians are worried about it destroying lives, an Ipsos study finds.
The PR major’s in-house service production unit amplifies global reach through AI, time-zone synergies, and regional studios, in a bid to position itself as a leader in agile, high-quality content delivery.
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