Autotech Unicorn CarDekho Group has launched a campaign titled #BadhteIndiaKaBharosa (the trust of growing India) to celebrate the spirit of Indians to fulfil their dreams. Conceptualised by Amit Nandwani, the film showcases how the brand helped them turn their dreams into reality.
The four films showcase how CarDekho helped the protagonists turn their dreams into reality at affordable prices. The film features the brand’s sub brands, including BikeDekho, InsuranceDekho and Rupyy, its paperless loan platform.
Charu Kishnani, executive vice president, marketing, CarDekho, said, “India is on a journey of transformation and progress. CarDekho Group is proud to support the growth of the nation and its people, creating opportunities that give them a chance to fulfil unrealised dreams. With this idea, CarDekho has introduced a brand campaign celebrating ‘Badhta India’. The campaign mirrors the core values of CarDekho Group, to solve customer problems and build a progressive India.”
He added, “CarDekho has been built on the trust entrusted by millions of users whose dreams we aim to fulfil through our product offerings. Instilling the essence of the brand in all group employees is our Founder & CEO Mr. Amit Jain, who is now also a Shark. Our idea to launch this campaign at this moment is backed with the understanding that CarDekho and Shark Tank is a brilliant synergy, helping ideas become reality and taking India ahead.”
The campaign is live on TV and digital.
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