Henry Harvin has rolled out a campaign featuring author Chetan Bhagat in a quirky role.
The campaign for the edtech platform takes the humour route to showcase what happens when someone is stuck in the wrong career, driving in the message of finding one's passion through education and skill development.
The film headlined by Bhagat has the author donning the role of a police inspector and kicks off with a couple rushing into Bhagat's police station to report their missing son. The situation triggers the author within the cop to weave a plot of a dramatic potboiler instead of filing an FIR for the missing person.
The ad film then transitions to a promotion for the edtech's diverse courses, encouraging individuals to break free from the shackles of a wrong career choice and explore over 1200 courses across various industries.
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