Campaign India Team
Jul 01, 2019

Dineout puts the fear of god into the restaurant bill

Watch the film conceptualised by Animal here

Dining out and restaurant tech solutions company, Dineout has launched an integrated digital video campaign #FearNoBill to promote its in-app payments feature.
 
Conceptualised by Animal the campaign aims to create awareness around the brand’s strong connect with the customers who are looking for great deals and offers on their bill. Sayantan Choudhury, senior partner, Animal said, "The #FearNoBill concept is a call-to-arms existing and potential customers about Dineout's greatest promise: every time you go out to eat, we take care of the bill. So we thought of this character of 'bill' - a devilish, slightly psychotic person who is ranting at what Dineout has done to him."
 
A multi-platform campaign will be rolled across digital YouTube, Facebook and Twitter as well as Dineout owned social media channels.
 
The launch campaign follows brand’s mission statement towards ease in paying bills. The campaign revolves around the metaphor – ‘Bill’ which is brought to life. The film showcases how the glorious and powerful days of bill are over. These cashbacks has now become a source of pain for the Bill, as diners are no longer afraid of him digging a hole in their pockets.
 
Ankit Mehrotra, co-founder and CEO, Dineout said, “The campaign is built on sharp consumer insights and their relationship with the product. We are confident that our audience will love this advertisement and we will see a tremendous organic boost by this campaign.”
Source:
Campaign India

Related Articles

Just Published

8 hours ago

Can Bluesky disrupt social media marketing in India?

With its user-base growing rapidly, will this decentralised platform shake the dominance of giants like X, while redefining the audience engagement rules for brand advertisers?

9 hours ago

What Chrome’s potential spin-off means for browsers ...

As the Department of Justice pushes for Google to divest Chrome, the ripple effects could redefine browser competition, shake up web standards, and disrupt the advertising ecosystem as we know it.

9 hours ago

When creativity misses the mark: What brands can ...

While creativity is currency in advertising, Branding Area’s marketing director states that even the richest ideas can bankrupt a brand’s message when mishandled, while nodding at Jaquar’s latest campaign.

9 hours ago

It's time we stopped treating Gen AI like our dirty ...

All this heated discourse about AI in creativity misses a simple truth: This revolution isn't waiting for universal approval. It's already here—time to trade the resistance for renaissance.