The Work
Campaign India Team
Apr 07, 2021

Disney+ Hotstar celebrates IPL's 'vibe' with rap anthem

Watch the anthem conceptualised by the in-house team here

Disney+ Hotstar, the streaming partner for the Indian Premier League, has rolled out an anthem ahead of the 2021 edition of the tournament.
 
Conceptualised by the in-house team at Disney+ Hotstar, the anthem titled 'India ki vibe alag hai' (India's vibe is different) has been developed by Nucleya. It captures fans from each city which has IPL franchises celebrating moments from the game, all in different ways, which include unique dance steps inspired by stars from each team.
 
The IPL is scheduled to kickoff on 9 April. 
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Googlies on Google: A curiosity-driven game for search

1 Googlies on Google: A curiosity-driven game for search

Dentsu India offices raided amid allegations of $16.5 million embezzlement scheme

2 Dentsu India offices raided amid allegations of $16.5 million embezzlement scheme

Cadbury 5 Star gives the AI revolution a humorous pushback

3 Cadbury 5 Star gives the AI revolution a humorous pushback

Omnicom and IPG 'huddling together as cold winds blow': Martin Sorrell

4 Omnicom and IPG 'huddling together as cold winds blow': Martin Sorrell

Dentsu India strengthens leadership for performance marketing push

5 Dentsu India strengthens leadership for performance marketing push

Unpacking Omnicom-IPG merger: Bigger, bolder, and lessons learnt

6 Unpacking Omnicom-IPG merger: Bigger, bolder, and lessons learnt

Kia's Sonet embarks on a journey of uncharted thrill

7 Kia's Sonet embarks on a journey of uncharted thrill

Meta meltdown: How agencies are coping with social media downtime

8 Meta meltdown: How agencies are coping with social media downtime

WPP scales up investments in India amid strategic growth plans

9 WPP scales up investments in India amid strategic growth plans

Ustad Zakir Hussain: The maestro who transformed advertising with a single campaign

10 Ustad Zakir Hussain: The maestro who transformed advertising with a single campaign

Related Articles

MS Dhoni and Ranveer Singh dominate IPL ad recall: IIHB study
Marketing
Apr 26, 2021
Campaign India Team

MS Dhoni and Ranveer Singh dominate IPL ad recall: ...

Fantasy Akhada campaign creator accuses Disney+ Hotstar of plagiarism
Advertising
Sep 28, 2023
Campaign India Team

Fantasy Akhada campaign creator accuses Disney+ ...

Disney+ Hotstar urges people to live without sacrificing watching the ICC Men's World Cup
Advertising
Oct 06, 2023
Campaign India Team

Disney+ Hotstar urges people to live without ...

Picks of the Week: Work that wowed us
Advertising
Oct 06, 2023
Campaign India Team

Picks of the Week: Work that wowed us

Just Published

Zepto and boAt's festive ad hits the right note
Advertising
14 hours ago
Campaign India Team

Zepto and boAt's festive ad hits the right note

Quick delivery meets premium sound in Zepto and boAt's witty ad, saving parties and spotlighting festive chaos with humour.

From leaks to locks: Ensuring piracy-free OTT content to maximise advertising ROI
Advertising
19 hours ago
Siddhant Jain

From leaks to locks: Ensuring piracy-free OTT ...

The co-founder and CEO of VdoCipher explains why brand marketers must advocate for DRM to help OTT platforms secure streaming content and boost their own advertising returns.

Radio ad volumes rise by 2%; services lead during Jan-Sept'24: TAM AdEx
Advertising
2 days ago
Campaign India Team

Radio ad volumes rise by 2%; services lead during ...

Total number of advertisers grows by 10%; Gujarat leads states with 18% share, finds AdEx India's report on radio advertising during January-September 2024.