Durex's latest campaign is pro-foreplay, aiming to break the stigma around lubrication and challenge the myth that only penetrative sex is good sex.
The playful spot depicts a couple in a never-ending loop of foreplay passion. Each time, they grab a different lube from Durex’s Pleasure Gels range and the scene glitches, rewinding back to the flustered and excited point where the couple started.
(This article first appeared on CampaignLive.co.uk)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
+(1).jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpeg&h=268&w=401&q=100&v=20170226&c=1)
.jpg&h=268&w=401&q=100&v=20170226&c=1)
.png&h=268&w=401&q=100&v=20170226&c=1)
.jpg&h=268&w=401&q=100&v=20170226&c=1)
