Eveready supplies a young girl with 'hero' power

Eveready Industries has rolled out a campaign for its range of rechargeable torches.

 

The campaign has been conceptualised by Ogilvy and features a film in which two young boys are playing cricket. Two young girls approach the boys and tell them that they want to join. The boy with the bat in hand tells them that they don't play with girls. Disappointed with that, the girls sit nearby and watch them play. A few moments later, the boy hits the ball in the bushes. He has an argument with the bowler about who'll go get the ball from the dark bushes. That's when the girl volunteers. She takes her Eveready torch and enters the bushes and returns with the ball. She threatens the boys whether she should take the ball and leave or join in for the game. The film ends with the girl having the bat in her hand, ready to play.

 

Anirban Banerjee, SVP and SBU head (batteries and flashlights), Eveready Industries, said,  “We are thrilled to announce the launch of Eveready Boomlite DL 85 rechargeable torch alongside a captivating digital film, ‘hero banne ka power’. This torch embodies Eveready's dedication to offer innovative and versatile products to our valued customers. With its exceptional performance, we believe this torch will not only illuminate dark spaces but also ignite a spark within individuals, empowering them to embrace their inner strength and become the true heroes of their own narratives."

 

Sukesh Nayak, CCO, Ogilvy, said, “Darkness is not to be feared. It is to be fought and defeated. That’s what most Indians know and do on a regular basis. They dispel the darkness in their own way, armed with resilience and resourcefulness. This new campaign is a celebration of the human spirit, of the never-say-never attitude. Anyone can be a hero. All one needs is power. That’s what Eveready offers. We hope this campaign will serve as a beacon of inspiration for those everyday heroes who make the world a better place.”