Campaign India Team
Jun 13, 2014

Fiat woos India with the 'Hello Life'

Watch the ad film conceptualised by Filmmaster here

wide player in 16:9 format. Used on article page for Campaign.
Italian car manufacturer Fiat has rolled out a new campaign titled 'Hello Life' in India. 
 
Part of the campaign is a TVC which has been produced by Filmmaster (Spain), which is an adapt of a global film. Through this TVC Fiat is looking to convey the feeling of happiness and positivity around the brand. The background music for the film is Pharrel William’s 'Happy'. Shots of cars from the Fiat portfolio are juxtaposed with people dancing with gay abandon on the streets, akin to the original video of the song 'Happy'.  
 
Nagesh Basavanhalli, president and managing director, Fiat Chrysler India Operations, said, “We have imbibed the philosophy of ‘Hello Life’ in India that has catapulted us to success. We are not only commited to bring the best technology in automobile industry to India but also the best-in-class sales and service. Indian automobile market is one of the fastest growing in the world and this provides us with a lot of opportunities for growth. We are also committed to bring two new brands and twelve major product launches in the next five years. We have ramped up our dealer network and will focus on increasing it to 150 by end of 2014.”
 
Along with this campaign, Fiat is also looking to promote new talent in fashion, music and art, who stand for the concept of ‘Hello Life’. Youngsters will showcase their talent at Fiat Caffe's in Bengaluru, Pune and Delhi. Designer Alisha D’lima was the first among these 'Hello Life' ambassadors.
 
Credits (For the Indian adapt)
 
 
Client: Fiat
Production house: Filmmaster
Director: Federico Brugia
Executive producer CDP: Karim Bartoletti
Executive creative director: Davide Boscacci
Creative director: Marco Gucciardi
Copywriter: Antonella Comoglio
Art director: Domenico Culzoni
TV producers: Riccardo Biancorosso, Arianna Anania
Account directors: Davide Colombo, Laura Petillo
Editor: Marco Battiloro
Music: Pharrel Williams
Post production: Proxima
 
Source:
Campaign India

Related Articles

Just Published

24 minutes ago

FCB/SIX India announces key senior leadership ...

Since its launch in 2023, the agency’s staff has tripled, now numbering approximately 170 team members.

1 hour ago

Trump’s victory isn’t just America’s crisis—it’s a ...

Make no mistake—2024’s US election was a calculated exercise in marketing from beginning to end, revealing a striking alignment with the very principles that drive our industry.

23 hours ago

South Korea fines Meta $15 million over data breach

Meta faces the multi-million dollar penalty for funnelling sensitive user data to advertisers, as South Korea tightens its privacy laws.

23 hours ago

Amazon India launches Creator Central to streamline ...

The platform will roll out to over 50,000 content creators in the Amazon Influencer Program in the coming weeks.