Fujifilm, Sonali Bendre inspire women to prioritise breast cancer prevention

Fujifilm has rolled out a campaign ‘let’s find it early’, featuring actor Sonali Bendre,  to raise awareness about early detection and timely diagnosis of breast cancer. 

 

Conceptualised by Hakuhodo Sync, the film portrays the journeys of diverse women, shedding light on their hesitations to openly address their health concerns. Through a series of evocative scenes, it paints a vivid tapestry of emotions, ultimately inspiring hope and urging women to embrace proactive healthcare measures. It emphasises the critical significance of early detection and timely diagnosis. The film ends with Bendre narrating her own journey, showcasing her unwavering strength and resilience as a formidable ally in the fight against cancer, with the support of Fujifilm.

 

Koji Wada, managing director, Fujifilm India, said, “We take immense pride in creating and releasing this ad film featuring our esteemed brand ambassador for breast cancer screening advocacy, Sonali Bendre. Her remarkable battle against cancer has ignited hope among numerous cancer survivors. Our dedication lies in providing state-of-the-art technological solutions and advanced medical devices to facilitate early screening and diagnosis." 

 

Abhi Shekhar Singh, vertical head, corporate communications and CSR, Fujifilm India, said,  “Shot with a crew of over 100 people, this ad film was done in 1 day in Mumbai. As a brand professional, this was a very proud moment for me because this was shot on Fujifilm Fujinon Premista Cine lenses and the director and director of photography have done good justice to the treatment and made the storytelling very empathetic. I hope the campaign would be able to take the corporate message of Fujifilm to its audience and would be able to resonate the ethos of realisation of a sustainable society basis the Sustainable Value Plan 2030 of Fujifilm Group.” 

 

Vineet Grover, business partner, Hakuhodo Sync, said, “It is a matter of pride that we were able to carry out the social message on early detection of breast cancer through our creative planning. The subject is challenging and from a creative perspective, it was Hakuhodo Sync’s effort to make the treatment very classy yet hard-hitting. The corporate advertising mandate of Fujifilm India has grown strength by strength and we are very happy to add value to the good social efforts of the brand."