Campaign India Team
Nov 15, 2021

Galaxy whispers sweet nothings in Shruti Haasan’s ear

Watch the film conceptualised by AMV BBDO and BBDO India

Galaxy, from the Mars Wrigley stable, has launched a campaign, ‘Chocolate so smooth, pleasure lasts’, urging the audience to pursue their passion and choose pleasure for themselves.
 
Conceptualised by AMV BBDO and BBDO India, the film stars actor Shruti Haasan, who is featured as the brand’s celebrity endorser. 
 
The film portrays Haasan as swamped and exhausted with work, when she chooses to take a break and picks up a Galaxy chocolate from her table. When she eats a piece, her mood is lifted and she reaches for her drumsticks and begins to play. Her surroundings then change and her energy and mood is reflected in the room through colour trails and ripples drawn around her. The film ends with the voice over ‘Chocolate so smooth, pleasure lasts’.
 
Varun Kandhari, director, marketing, Mars Wrigley, India, said, “Mars Wrigley has been creating better moments to make the world smile by launching several globally loved and iconic brands in India and innovating to develop a portfolio fit for India. We are delighted to embark on the journey of launching a made in India portfolio with the global signature recipe giving an elevated chocolate experience to consumers in India. We are equally excited to launch today the new Galaxy campaign with the multi-talented Shruti Haasan, who seamlessly reflects the brand persona. The smoothness of the chocolate, and the pleasure it delivers, is brought to life with a visual depiction of effortless pleasure, which is in line with the core brand benefit of ‘fulfilling pleasure’ by making chocolate better, one piece at a time.”
 
CREDITS:
Creative agency: AMV BBDO and BBDO India
Director: Bharat Sikka
Cinematographer: Tassaduq Hussain
Production Co: Ransom Film
Graphics Co: No Label
Music composer: Mikey McCleary
 
 
 
Source:
Campaign India

Related Articles

Just Published

12 hours ago

89% of CMOs predict growth in their marketing ...

Nearly 59% of CMOs expect that in the next five years, their revenues will come from products, services, or businesses that don’t yet exist, finds Dentsu's 2024 CMO Navigator survey.

12 hours ago

'All polish, no punch': Adland reacts to Jaguar’s ...

The internet has spoken about Jaguar's radical rebrand with mixed reviews. But what do industry experts think?

12 hours ago

Parle’s ‘GIF it a go!’: A sweet play on connection ...

The Minimalist's GIF-inspired campaign for Hide & Seek captures Gen Z with humour, relatability, and everyday moments.

13 hours ago

VdoCipher introduces live streaming services to ...

Real-time engagement through live streaming offers Indian advertisers a robust tool for deeper connections and data-driven campaign optimisation.