Glucon-D helps spirited girl take on the sun, succeed
Watch the ad film conceptualised by IPG Mediabrands here
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Horlicks puts mischief back on the growth chart
In a world chasing report cards, its new campaign, created by FCB Neo, argues that curiosity—and a little rebellion—are the real success metrics.
Comic Con India's next act: Scaling pop culture ...
As brands chase fandom gold, the event is crafting a careful expansion playbook—scaling big while protecting the authenticity Gen Z demands.
Influencers, credentials please: ASCI draws the ...
The new guidelines push brands and influencers to rethink credibility, as technical advice in health and finance faces stricter scrutiny.
Ranjeev Vij quits TBWA\India
Vij joined TBWA\India as the managing director of Nissan United 3.0 in March 2023, where he led integrated mandates for several key brands.