Industry experts share their opinions on where are the ideas required in their business
We spoke to the bigwigs among clients, media personnel, creative, PR and marketing to find out in which areas are they scouting for ideas, in the space their company is in.
Watch what Coca-Cola India's Wasim Basir, The Economist's (India) Suprio Guha Thakurta, Draftfcb Ulka's Chax, Hanmer MSL's Jaideep Shergill and Octagen's Simon Wardle had to say.
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The financial institution has put out an RFP for this mandate.
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Its in-house ad film celebrates its stock debut, cleverly linking delivery doorbells to the NSE bell and honouring its delivery partners.
Ditching old-school business practices, they are embracing tech, AI, and holistic strategies to future-proof their companies and give storied agencies some tough competition.
Judging this year's entries will be twelve leading industry experts from across the APAC, including Australia, mainland China, India, Japan, New Zealand, Singapore, South Korea, and Thailand.
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