Campaign India Team
Aug 23, 2022

Google gives Kiran Dembla and Nikhat Zareen a relentless Voice to fight for their dreams

Watch the films conceptualised by Toaster here

Google India has rolled out a film titled '#BolneSeSabHoga' (by speaking up, everything is possible) featuring athletes Kiran Dembla and Nikhat Zareen, with an aim to showcase how its Voice search offering helped them have a fighting chance against society's critiques.

 

Conceptualised by Toaster India, the films depict how Dembla and Zareen find ways to emerge victorious by learning different skills to become body-building champions and boxing champions respectively. The film showcases how these women brushed aside the biases their society created to crush their spirits and how they were able to prove those who didn't wish them well wrong. 

The films were published on YouTube on 22 August.

 

 

 

Source:
Campaign India

Related Articles

Just Published

16 hours ago

WPP brings T&Pm fully within its global network

The agency will continue to operate independently, while collaborating closely with WPP’s wider network of companies.

18 hours ago

Performance vs. branding? You're asking the wrong ...

While marketers wage endless war over metrics versus memory, the smartest brands have already moved on, argues Quantum's Saim Qadri.

18 hours ago

Indian consumers voice rising fear about tech ...

As AI and digital begin to encompass all aspects of work, 19% more Indians are worried about it destroying lives, an Ipsos study finds.

18 hours ago

‘Follow the Sun’ model, AI-driven capabilities to ...

The PR major’s in-house service production unit amplifies global reach through AI, time-zone synergies, and regional studios, in a bid to position itself as a leader in agile, high-quality content delivery.