The Work
Campaign India Team
May 13, 2020

ICICI Lombard answers why nurses are addressed as sisters

Watch the film conceptualised by Fadoo Entertainment here

ICICI Lombard released a film on the occasion of International Nurses Day 2020, which was held on 12 May.
 
The film was conceptualised by Fadoo Entertainment and answers the question of why nurses are called sisters in India. In doing so, it pays a tribute to the nurses of the country.
 
CREDITS:
 
Brand: ICICI Lombard
Agency: Viscomm 360 Communications
Idea and creative: Raaj Konaar
Asst. creative: Maharshi Dave
 
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Googlies on Google: A curiosity-driven game for search

1 Googlies on Google: A curiosity-driven game for search

Colgate and Ogilvy on cracking the snacking code in toothpaste marketing

2 Colgate and Ogilvy on cracking the snacking code in toothpaste marketing

Rakesh Thukral succeeds Warren Fernandez as Edelman’s APAC CEO

3 Rakesh Thukral succeeds Warren Fernandez as Edelman’s APAC CEO

Weekend Fun: The Blue Film Festival

4 Weekend Fun: The Blue Film Festival

Skoda India banks on localised marketing to generate mass appeal for Kylaq SUV

5 Skoda India banks on localised marketing to generate mass appeal for Kylaq SUV

Phyllis Project: Attempting to rewrite the script for women in advertising leadership

6 Phyllis Project: Attempting to rewrite the script for women in advertising leadership

An insider’s playbook to PR crisis mitigation

7 An insider’s playbook to PR crisis mitigation

Marketers bet big on brand-building, not just quick wins

8 Marketers bet big on brand-building, not just quick wins

FCB Group India's Dheeraj Sinha on commanding agency results and self-respect

9 FCB Group India's Dheeraj Sinha on commanding agency results and self-respect

Understanding the nudge-sludge dynamic in marketing

10 Understanding the nudge-sludge dynamic in marketing

Related Articles

ICICI Lombard levels up the 'game of life' with insurance
Advertising
Feb 23, 2024
Campaign India Team

ICICI Lombard levels up the 'game of life' with ...

Picks of the Week: Work that wowed us
Advertising
Feb 23, 2024
Campaign India Team

Picks of the Week: Work that wowed us

ICICI Lombard shows a heart in conversation with a stomach for 'World Heart Day'
The Work
Sep 30, 2020
Campaign India Team

ICICI Lombard shows a heart in conversation with a ...

ICICI Lombard aims to be #UnbelievableButTrue
The Work
Mar 30, 2023
Campaign India Team

ICICI Lombard aims to be #UnbelievableButTrue

Just Published

Rural consumption continues to outpace urban markets in India’s FMCG sector
Research and Rankings
11 hours ago
Campaign India Team

Rural consumption continues to outpace urban ...

The latest data from NielsenIQ indicates that rural areas have become the primary driver of consumption growth in the FMCG sector, a reversal of previous trends where urban centres led growth.

Havas to offer staff up over $40 million in incentives as it lines up Dutch stock market debut
Advertising
12 hours ago
Gideon Spanier

Havas to offer staff up over $40 million in ...

Bosses could get extra $8 million in cash bonuses for working on separation from Vivendi, prospectus reveals.

FCB/SIX India announces key senior leadership appointments amid expansion
Advertising
13 hours ago
Campaign India Team

FCB/SIX India announces key senior leadership ...

Since its launch in 2023, the agency’s staff has tripled, now numbering approximately 170 team members.

Trump’s victory isn’t just America’s crisis—it’s a global marketing lesson we ignore at our own peril
In-Depth
14 hours ago
Rahat Kapur

Trump’s victory isn’t just America’s crisis—it’s a ...

Make no mistake—2024’s US election was a calculated exercise in marketing from beginning to end, revealing a striking alignment with the very principles that drive our industry.