In the latest campaign for Incredible !ndia conceptualised by Skylark Productions and CNN, the communication strategy moves beyond foreign tourists to international professionals.
In the 2:35 minute digital film, the ad speaks about how there is a lot to discover in India for everyone from an apparel designer, or a travel writer, to even a golfer.
Credits:
Team Cnn: Abhijeet Dhar, Sunita Rajan, Sonali Chatterjee, Rishi Rai
Producer: Savio Shenoy
Director: Keyur Shah
Dop: Shikhar Bhatnagar
Editor:Shahnawaz Mosani
Chief Ad: Raghav Mantri
Music: Vipin Mishra
Sound Design: Arun Crasto
Copy: Prathap Suthan, Sharanya Rajgopal, Viraj Chouhan
Online Editor: Augustine Noronha
Team Skylark:
Producer: Mohd Liyakat Ali
Production Manager: Raju Gaste, Rajesh Patel
Line Producer Delhi: Tarun Jain
Line producer Jaipur: Daulat Singh
Line Producer Northeast: James Handique
Line Producer Kolkata: Morari
Line Producer South: Kumarasan