Feeling the January blues and embarking on a month of alcoholic abstention? Then ditch your plans, pour yourself a Johnnie Walker and watch this stylishly cheering US TV ad for the famous Johnnie Walker.
"The first step of a new year," the voiceover intones. "We’ll all take one. But where will a step take you?"
The 75-second spot depicts a male protagonist walking in one seamless take from one set to another, each representing some of the highlights and challenges any individual might experience in the year to come.
His journey takes him from a bar on New Year’s Eve, through Chinatown, in through the door of a menswear store and out through the fuselage of an airliner, has him sprinting along a travelator, jumping irreverently onto a boardroom table surrounded by stuffed shirts, before he launches up into the darkness of the unknown and, with pleasing symmetry, lands back in a bar, at the end of 2015, where he has a glass of Johnnie Walker.
"The New Year begins with the next step," concludes the gravelly-voiced narrator. "How far will it take you?"
Credits:
Client: Johnnie Walker
Creative agency: BBH London
Creative: John Patroulis, Gerard Caputo, Mikio Bradley, Klara Lindberg
(This article first appeared on MarketingMagazine.co.uk)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
