Staff Reporters
Jan 07, 2021

Johnnie Walker gives hope for a return to normalcy in 'Astronaut' spot

Watch the film conceptualised by AlmapBBDO

Johnnie Walker offered a metaphor for people who will soon hopefully emerge  out of isolation after the COVID-19 pandemic in its spot, 'Astronaut', from AlmapBBDO.
 
The short film follows an astronaut and her partner as they return to earth from space. TAs she enters Earth’s atmosphere, she’s surrounded  by other astronauts in pods parachuting down with her. Looking around, she recalls special moments with loved ones such as l her wedding, birthday celebrations and  drinks with friends.
 
"Coming back means reliving everything again like it's the first time," astronaut John "Danny" Olivas says in a voiceover. "The feeling is intense. Things once taken for granted now are savored. Life will be full of possibilities again. That's what I felt, and that's what you will feel. Take it from me... I know what it's like to be isolated from the world."
 
(This article first appered on CampaignLive.co.uk)
Source:
Campaign India

Related Articles

Just Published

27 minutes ago

Canara HSBC Life Insurance takes a lighter take on ...

Showcasing tailored financial solutions, the new campaign blends humour and relatability to highlight the evolving aspirations of modern consumers.

15 hours ago

Moves and wins roundup: Week of 23 Dec

Our weekly roundup of the latest appointments and account wins from Cantabil Retail, Sun Nxt, Lenovo, HP India, Uber, Wipro, PivotRoots, NielsenIQ India, and many more.

19 hours ago

Initiative wins Volvo's global media account, China ...

Account was worth $448.7 million in 2023.

21 hours ago

Campaign roundup: Week of 23 Dec

The latest ad films and campaigns from brands like Cred, BN Group, Style condoms, Gromax , The Bear House, Mad over doughnuts, Chinese Wok, Cadbury Bournville’s, Aukera, Elver, Roche Diagnostics, Wonderla, Narayana Health, Third Wave Coffee, ManipalCigna, Voltas Beko in our weekly roundup.