Staff Reporters
Jan 07, 2021

Johnnie Walker gives hope for a return to normalcy in 'Astronaut' spot

Watch the film conceptualised by AlmapBBDO

Johnnie Walker offered a metaphor for people who will soon hopefully emerge  out of isolation after the COVID-19 pandemic in its spot, 'Astronaut', from AlmapBBDO.
 
The short film follows an astronaut and her partner as they return to earth from space. TAs she enters Earth’s atmosphere, she’s surrounded  by other astronauts in pods parachuting down with her. Looking around, she recalls special moments with loved ones such as l her wedding, birthday celebrations and  drinks with friends.
 
"Coming back means reliving everything again like it's the first time," astronaut John "Danny" Olivas says in a voiceover. "The feeling is intense. Things once taken for granted now are savored. Life will be full of possibilities again. That's what I felt, and that's what you will feel. Take it from me... I know what it's like to be isolated from the world."
 
(This article first appered on CampaignLive.co.uk)
Source:
Campaign India

Related Articles

Just Published

16 hours ago

LS Digital launches CRAFT to boost brand engagement ...

It aims to help brands optimise their digital communication strategies by focusing on personalised connections, immersive experiences, and scalable impact.

17 hours ago

Marketers bet big on brand-building, not just quick ...

According to a study by CNN International Commercial and MTM, 78% of marketers listed improving brand awareness and reputation as their top goal.

20 hours ago

Understanding the nudge-sludge dynamic in marketing

Strategic marketing calls for purposeful messaging and 'nudging', shifting from quantity to quality, says Doceree's founderc and global CEO.

1 day ago

Campaign roundup: Week of 4 Nov

The latest ad films and campaigns in India from brands such as Nihar Naturals, Woodpecker Beer, Tata Tea, Senco Gold, Grand Hyatt, Centrum, Pulse Candy and more in our weekly news roundup.