Campaign India Team
Aug 05, 2021

Kapoor sisters Karisma and Kareena vouch for a dose of Netmeds

Watch the film conceptualised by Dharma 2.0 here

Online pharmacy player Netmeds has brought in sisters Karisma Kapoor and Kareena Kapoor Khan in its latest film.
 
The TVC shows the sisters in a Yoga class, about to partake in the ‘vishwasana’ or the trust fall. Using this as an analogy, the brand makes a case for its own trustworthiness when it comes to buying medicines online.
 
The campaign has been conceptualised by Dharma 2.0. 
Source:
Campaign India

Related Articles

Just Published

14 hours ago

Local pitches make up 62% of India’s total 2024 ad ...

Wavemaker, Spark Foundry, PHD emerge as top media agencies, finds New Business Barometer 2024 report by COMvergence.

14 hours ago

Havas appoints global data and tech leaders

Names Dan Hagen as the group’s global chief data and technology officer and Jamie Seltzer as the global chief data and technology officer for HMN.

17 hours ago

India’s M&E sector to reach INR 3.10 lakh crores in ...

Radio revenues grow 9% in 2024 to INR 2,500 crores; digital media ad revenues expected cross INR 1 lakh crores in 2026, finds FICCI- EY report.

18 hours ago

M&C Saatchi restructure sees profitability rise by 294%

Group has shifted towards non-advertising specialisms.