Cred has launched its campaign ‘Play It Different’ for the IPL 2022. The film highlights the Cred bounty and awards that members can win by making payments using Cred. Conceptualised by Tanmay Bhat, Devaiah Bopanna, Puneet Chadha and Deep Joshi, the film features actor Karisma Kapoor, who introduces the concept to viewers.
The film is given a look similar to the Nirma ad.
Kapoor, dressed in a white saree, enters the store, with the shop owner welcoming her and telling her that he’s kept all her products ready. Kapoor tells him that she doesn’t want those things, but the upgraded charger behind him. The shopkeeper surprisingly points out that she would always take the regular charger otherwise. Kapoor then tells him that she used to, but asks that with Cred’s bounty and the chance to win an iPhone, why must she not take an iPhone charger instead? In the end, the shopkeeper agrees and tells her that her luck and Cred’s mercy are both befitting.
Kunal Shah, founder, Cred, said, “This year, we want to encourage Cred members to invite their friends and family to win big with Cred. We have launched Cred bounty which lets members invite their contacts to play and win exciting jackpots.”
CREDITS
Client: Cred
Conceptualisation: Tanmay Bhat, Devaiah Bopanna, Puneet Chadha and Deep Joshi
Production house: Early Man Films
Director: Ayappa
Music composer: Karan Malhotra
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