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Based on $2.4 billion in ad spend across 1,300 apps, AppsFlyer’s latest report reveals why emotional storytelling, tutorials and platform-native talent now outperform big-budget creative in mobile marketing.
The acquisition follows Publicis Groupe’s purchase of Lotame in early March.
With Apple poised to back RCS, richer brand conversations are no longer optional. Martech is ready; creativity and strategy must catch up.
By putting understanding before memorising, the ad shows how Intel’s AI PCs make a smart play for the future of education.