Kurkure Playz along with the extraterrestrial

PepsiCo has rolled out the second part of its ongoing campaign for Kurkure Playz which is titled ‘Halke Mein Lo’ (take it easy).

 

Conceptualised by Leo Burnett, this film also aims to spread the message of asking people to take things less seriously.

 

The film begins with a family sitting together in their front yard. Suddenly, all of them look up to the sky and see something strange. One of the family members who plays the protagonist in the film is seen munching on his packet of Kurkure. A UFO touches base, and two aliens get out of the UFO. When the aliens come near the boy and tell him that they’ve come to take him, he eats his Kurkure and tells the aliens that he has guitar class at 7 PM. He then goes on to tell them about the schedules of the rest of his family too. Towards the end of the film, the aliens are seen waiting for the boy in his front yard until late. The boy again tells them that his granny is resting and so they should push the plan directly for the next day.  

 

Vikram Pandey (Spiky), national creative director – Leo Burnett said, “This is the second film for the new Kurkure Playz campaign, and it continues the light-hearted quirky tonality set by the first film with our ‘Halke Mein Lo’ proposition. In this film we find the protagonist's family facing an alien invasion, but they manage to put off their abduction by stalling the aliens. We hope that the audiences will enjoy this film as much as the first one.”

 

CREDITS:

 

Creative agency – Leo Burnett

Dheeraj Sinha – CEO and chief strategy officer - South Asia

Raj Deepak Das – CEO and chief creative officer - South Asia

Samir Gangahar – president - North

Vikram Pandey – national creative Director

Ashish S Sharma – executive creative director

Sagar Parab – associate executive creative director

Ashish Gautam – senior creative strategist

Harshad Mestry – senior art director

Sanket Misal – art director

Neha Kapoor – vice president

Uday Lalotra – brand services director

Shubham Aggarwal – senior brand services associate

Noor Samra – senior vice president

Ashish Mathew – Brand Strategy Director

Production house – Early Man Films

Director – Abhinav Pratiman

Producer – Amarjeet Phukan

 

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