Campaign India Team
Dec 30, 2021

LG Electronics issues a reminder of protocols to be followed during the pandemic

Watch the film conceptualised by the in-house team here

LG Electronics has rolled out a campaign titled 'life is good when we care' to spread awareness about Covid appropriate behaviour. 
 
Conceptualised by the in-house team, the film highlights the efforts the brand undertook to lend a helping hand to people in turmoil, migrant workers and civil authorities. 
 
The film showcases the various initiatives by LG Electronics, like providing hospital infrastructure and collaborating with Akshaya Patra to offer meals for people affected due to lockdown, amongst others. 
 
The film urges everyone to follow Covid-19 appropriate behaviour by maintaining physical distance, wearing face masks, and using hand sanitisers, reminding viewers that the fight against the virus isn't over yet. 
Source:
Campaign India

Related Articles

Just Published

15 hours ago

Towards ethical and responsible use of AI

Ipsos India’s group service line leader for innovation, MSU, and strategy3 explains why the ethical and responsible use of AI in market research and data science can be highly impactful.

20 hours ago

WPP mandates four days per week in office

The change to the global guidelines will apply across WPP's operations.

20 hours ago

Manas Lahiri returns to Havas India in newly-created...

This is his second stint at the agency; he had previously held several positions within the group, including managing director of Havas Creative India.

21 hours ago

81% of Indian consumers expect brands to adopt gen ...

Adobe’s research found that 53% of buyers want AI-led efficiencies to translate into affordable products, exceeding consumer preferences in Australia and Japan.