Be One, an ayurvedic health and wellness supplement for men from the Lupin stable, has rolled out a campaign titled #BanoKhudseBehetar (become better than yourself) urging people to be ready for all of life’s challenges with determination. Conceptualised by Contract Advertising, the film features actor Hrithik Roshan.
In the film, Roshan is seen doing different tasks like playing, climbing and dancing. While he’s at it, he nudges viewers to do the same, while triggering them about being tired too soon. In the end, he’s seen calling someone on stage to dance with him. However, that other person turns out to be him, indicating that he still has the stamina to do a lot more with Be One.
The campaign is rolled out across TV, OOH, digital, and on-ground.
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