Maggi shows the changing tastes and relationships of India

Maggi has rolled out a film to celebrate its 35th birthday. Conceptualised by Publicis India, the film is part of a campaign, 'kuch achha pak raha hai' (something good is cooking) and was rolled out on Women's Day (8 March). 

 

The film for its product ‘Masala-ae-Magic’, shows a conversation between a mother and her son. The man looks angry about the fact that his fiance wants to continue working after marriage. The mother tactfully makes her son's view on the topic change.

 

 

Maarten Geraets, GM - foods, Nestlé India, said, “Our consumers are seeking more information on our products than ever before, and this campaign will allow consumers to get the understanding they seek. Maggi aims to show-case the product journey, right from procurement of raw materials to the manufacturing, and the role it plays in your diet. The style of storytelling is aimed at eliciting interest amongst consumers and inviting them to ask any question. This campaign will leverage our 24x7 consumer engagement services team and our digital asset – www.maggi.in. We are very happy to have partnered with Rocky and Mayur to make a series of digital films as part of this campaign."

 

CREDITS:

 

Client: Nestle 

Agency: Publicis India

Directed by: Vivek Kakkad