Maggi has rolled out a campaign 'fire bhi, desire bhi' (fire and desire), featuring actor Khushi Kapoor, to highlight its new Korean-flavoured noodles.
The film showcases Kapoor taking center stage, at a press event for Maggi's latest launch. However, the plot thickens as a witty brand manager, also under the spotlight, playfully asserts that it's Maggi's Korean noodles launching Kapoor instead. A friendly banter ensues, with Kapoor emphasising the new product, only to be met with a cheeky retort from the brand manager claiming she's new in the industry too. The climax unfolds as Kapoor, intrigued, takes a taste of the freshly launched noodles and finds herself captivated by the flavors.
This campaign rolled out on YouTube and Instagram on 15 December.
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