Campaign India Team
Feb 12, 2020

Manforce cautions against PDA with #YouAreNotAlone

Watch the film conceptualised by ADK Fortune here

Manforce Condoms has rolled out a film that urges couples to exercise Public Display of Affection (PDA) with caution. 
 
Conceptualised by ADK Fortune, the concept behind the film isn't about disregarding others feelings but putting themselves in danger. It shows a couple being captured by onlookers on video. 
 
Joy Chatterjee, DGM, Mankind Pharma, said, “As a responsible brand, we take pride in sensitising couples about safe sex. This time we have a strong message to those couples who indulge in PDA thinking they are doing it within the four walls of their house. It’s important for them to understand where they are, what they are doing and how their actions can ruin their life.”
 
Subroto Pradhan, managing partner, ADK, added, “After our successful campaign #ShutThePhoneUp, we wanted to continue with this momentum of sensitizing people about ‘safe sex’. And that is how we arrived at our fresh campaign #YouAreNotAlone. The campaign speaks about the danger of letting your guard down in a public place. Irrespective of what the place may look like, there is always danger lurking around and that can ruin your life”, says Subroto Pradhan, Managing Partner, ADK-Fortune.
 
CREDITS:
Client: Mankind Pharma
Mankind MD and CEO: Rajeev Juneja
Mankind team: Joy Chatterjee, Eshita Goswami
Agency: ADK Fortune Communications
Managing partner: Subroto Pradhan
ECD: Uday Rao
Creative team: Sanyam Sharma, Piyush Gupta
Account management: Ambar Sharan Lal, Vishnu Narain Lal, Abhishek Bajpayee
Production house: Elements
Director: Vivek Das Chaudhary
Source:
Campaign India

Related Articles

Just Published

10 hours ago

Standard Chartered picks up the tab for affluent ...

By blending localised marketing, digital personalisation, and RM-driven engagement, it is fast-tracking its $200 billion Net New Money goal.

11 hours ago

The unbearable cost of truth

As information retreats behind paywalls and attention splinters into subscription tiers, advertising faces its terminal paradox: We've made truth so expensive that soon, no one will be left who can afford to buy what we're selling.

11 hours ago

Sujata Dwibedy named Dentsu X’s CEO; Jose Leon to ...

Both executives will continue to report to Anita Kotwani, CEO Media, South Asia, Dentsu.

15 hours ago

Moves and wins roundup: Week of 10 Feb

Our weekly roundup of the latest appointments and account wins news from Ogilvy, PR Professionals, Euler Motors, IndoBevs, FCB Group India, RR Kabel, A47.in, Ace Turtle, Infectious Advertising, CIFDAQ, and many more.