Campaign India Team
Mar 23, 2020

Mankind Pharma pays an ode to medical staff

Watch the film conceptualised by ADK Fortune here

Mankind Pharma has released a film which salutes the spirit of doctors and other medical staff.
 
Conceptualised by ADK Fortune, the film was published on 19 March, before PM Narendra Modi called for a five-minute applause for those who are on the frontline leading the country's fight against Coronavirus. 
 
Rajeev Juneja, CEO, Mankind Pharma, said, “With the exponential rise in coronavirus cases in our country, we should acknowledge our medical fraternity like doctors, nurses and paramedics for their fighting spirit and selfless services. At a time when the country is at a standstill, these medical professionals are working day and night for our well being. Lets all of us follow required guidelines and help them by taking care of our own self."
 
Source:
Campaign India

Related Articles

Just Published

15 hours ago

One Asia Communications warns of widening GEO gap

92% of Indian comms and marketing teams already use AI, one of the highest in Asia. Yet GEO readiness lags.

16 hours ago

From noise to ROI: how smart brands can win India’s ...

Soaring cart abandonment rates, undecided consumers and a tendency to mass-serve irrelevant ads are challenges that can spike during this season.

17 hours ago

Adobe to buy Semrush in $1.9 billion deal to expand ...

The Boston-based company is favoured by marketers for its SEO and analytics tools.

17 hours ago

Bisleri recasts hydration as lifestyle in a ...

Its #DrinkItUp 2.0 campaign leans on the learning that hydration had moved from utility to a part of fitness, self-care and cultural expression amongst Gen Z.