Mankind Pharma has appointed WPP's ADK Fortune as its creative agency, following a multi-agency pitch. DDB Mudra was the incumbent.
Besides consumer drugs, the pharmaceutical company owns brands such as ManForce (condoms), Adiction (deo) and PregaNews (pregnancy test kit).
In a statement, Arjun Mukherjee, managing partner, ADK Fortune, said, “We are extremely happy that Mankind Pharma has given us the creative mandate for its entire portfolio. The team looks forward to contributing to the further success and growth of the brand.”
Akashneel Dasgupta, creative head, ADK Fortune, added, “It is an interesting time to come on board Mankind, when the world has suddenly got keener to notice their every move. We are happy to have this mandate.”
Dr. Sanjay Koul, AVP, ManKind Pharma, said, “Looking forward to work with such an energetic and dedicated team. We hope they continue the same services in future as well and keep the good work going thereby making this association fruitful for both of us.”
