Maruti gets Ranveer to showcase Ciaz Smart Hybrid advantage, says 'Simply enjoy the drive'

Maruti Suzuki has rolled out a TVC for its Ciaz Smart Hybrid sedan. The film has been conceptualised by Hakuhodo Percept and features Bollywood actor Ranveer Singh behind the wheel. 

 

The film opens with shots of the car. As the focus shifts inside, Singh asks, "You know how difficult it is to regenerate energy?" A voice over introduces the ISG motor in the Ciaz Hybrid, which generates energy when the car brakes and utilises this when it starts moving again. The visuals showcase the process with animation as the car stops at a signal and starts moving. Singh says, "What you do is, simply enjoy the drive." The film ends with further visuals of the car. 

 

Vinay Pant, AVP, marketing, Maruti Suzuki, said, “Ciaz Smart Hybrid has changed the segment completely with its futuristic style and technology. With our new campaign, the aim was to create a communication that defines the benefits of our product effectively. The campaign thus developed meets the objective perfectly.”

 

Sabuj Sengupta, national creative director, Hakuhodo Percept, said, “Our main objective was to highlight the Smart Hybrid technology in an extremely futuristic and simple way. An idea that's easily understood by the Ciaz Smart Hybrid customer.” 

 

The film went on air on 19 October 2016.

 

Credits

 

Client: Maruti Suzuki

Brand: Ciaz

 

Creative agency: Hakuhodo Percept

National creative director: Sabuj Sengupta

National planning director: Jayanto Banerjee

CD art: Niloy Som

ACD copy: Tripti Kakkar

VP servicing: Amit Bhatt

Client servicing: Amiya, Mehak

Director: Paul Meyer

Production house: Matchbox Films