McDonald's unleashes the 'big hug'

McDonald’s India (North and East) has released a campaign which highlights the emotional desire of people wanting to hug and greet their loved ones but aren't able to do so because of the pandemic and social distancing. 

 

The films conceptualised by DDB Mudra North show how people can instead send a 'big hug' (a double patty McDonald's burger).

 

 

Robert Hunghanfoo, head, Connaught Plaza Restaurants (CPRL), said, “Big hug is a fun and light-hearted campaign in line with McDonald’s brand promise. With this campaign, we are offering our customers new ways to enjoy the burgers they love and engaging with them in a unique way, by offering double patty variants in their McDonald’s favourite menu items. We hope our customers feel the tight hugs with the big hug burger, just like our patties squeezing each other tightly.” 

 

Ashutosh Sawhney, managing partner – DDB Mudra Group, North, said, “All of us are living through a time, where we don’t know when we will get to freely give someone a hug as a gesture of love, appreciation or greeting. While the whole world is going through this reality, McDonald’s has introduced burgers that are born out of this very unfulfilled desire of hugging for its teeming fans, a proposition that is as heartfelt as it is delicious."

 

CREDITS: 

Client: McDonald's (North and East India)

McDonald’s team: Kriti Awasthi, DGM, marketing

Creative Agency: DDB Mudra

Creative team: Rahul Mathew, Anu Gulati, Vimal Singh, Neha Bhatia, Rahul Dutta

Account management: Ashutosh Sawhney, Vineet Kindra, Sonali Chowdhury, Pranav Kapoor

Planning: Aditi Hariharan

Director: Vikas Maurya

Production House: AforOrange Productions