Campaign India Team
Nov 07, 2016

MMGB 2: Renault drives into village with solar lamps, drives out darkness this Diwali

Watch the activity conceptualised by Law & Kenneth Saatchi & Saatchi here

This festive season, Renault India chose to spread the light through a Renault Diwali Drive initiative.
 
Conceptualised by Law & Kenneth Saatchi & Saatchi, the activity involved a drive to a remote village, to celebrate the festival with the locals. The auto brand reached out to its social media audience and invited them to participate. 
 
The drive was flagged off from a Renault dealership and made its way to Bheliv Village in Raigad district, Maharashtra, a 110 km drive. The drivers carried sweets, decorations and more to make Diwali special for the people of Bheliv Village. What ensued was warm hospitality and joint celebrations replete with cultural performances.
 
Most importantly, the drivers carried with them solar lamps. While the village has electricity, its residents couldn't afford the bills. The solar lamps will light up their nights well beyond the festival of lights.
Source:
Campaign India

Related Articles

Just Published

2 days ago

89% of CMOs predict growth in their marketing ...

Nearly 59% of CMOs expect that in the next five years, their revenues will come from products, services, or businesses that don’t yet exist, finds Dentsu's 2024 CMO Navigator survey.

2 days ago

'All polish, no punch': Adland reacts to Jaguar’s ...

The internet has spoken about Jaguar's radical rebrand with mixed reviews. But what do industry experts think?

2 days ago

Parle’s ‘GIF it a go!’: A sweet play on connection ...

The Minimalist's GIF-inspired campaign for Hide & Seek captures Gen Z with humour, relatability, and everyday moments.

2 days ago

VdoCipher introduces live streaming services to ...

Real-time engagement through live streaming offers Indian advertisers a robust tool for deeper connections and data-driven campaign optimisation.