Staff
Feb 26, 2018

MMGB: Adidas 'watch me create' featuring Messi, Pogba and Suarez

Watch the films conceptualised by Iris here

Here's a great campaign to start your work week.
 
Adidas Football launched its Cold Blooded SS18 pack by positioning the football boots as the ultimate weapons of creativity.
 
The campaign by Iris places three of Adidas’ star players – Paul Pogba, Leo Messi and Luis Suárez – in the director’s seat, controlling their own films to show off the creative identities of their boots. Pogba showcases control with the Predator boot, Messi agility with Nemeziz, and Suarez speed with the X. 

 
 
Source:
Campaign India

Related Articles

Just Published

2 days ago

Matchmaker, matchmaker, find me a mattress

Popular matchmaker Sima Taparia features in The Sleep Company's new wedding campaign, this time matchmaking mattresses.

2 days ago

Reliance-Disney merger creates a $8.5 billion media ...

The new entity is structured around three key divisions—entertainment, digital streaming, and sports.

2 days ago

Political tension meets platform drama

As big tech's entanglement with politics draws fresh scrutiny post-US election, Western platforms face a deepening trust crisis—from X's advertiser exodus to Meta's legal battles—while Asian tech firms vie to emerge as credible alternatives.

2 days ago

Dentsu Q3 2024 earnings: Japan's growth contrasts ...

Despite a robust 2.8% Q3 increase in Japan, Dentsu has downgraded its full-year outlook to flat (0%) due to a sharp fall in the APAC region.