MMGB: Coca-Cola comes between warriors and war

Start your working week with this film from Coca Cola for the Chinese market. Following its earlier homage to Jurassic Park/World, Coca-Cola turns to Chinese military epics for the second installment in its summer campaign, which ties into special bottles carrying movie quotes.

 

The agency reports that the shoot took weeks of preparation and thousands of soldiers at a desert location. 

 

Credits

 

Client: Coca Cola

Agency: McCann China

Chairman and chief creative officer: Tomaz Mok

Creative directors: Jeremy Guo, Hesky Lu

Account management: Cia Hatzi, Grace Fong, Sally Nghiem, Kif Mao

Creative planner: Jay Caplan

Agency producer: Christine Chen

Production and post-production house: Moviola (Hong Kong)