Advertising Media Marketing Digital
Campaign India Team
Apr 04, 2016

MMGB: Truly, madly irreverent Fool's Day prank: The 'Love Potion'

Dating app announces 20 pc discount for its users

Come 1 April, and there's no dearth of pranks. Here's one with a lovely brand fit. 
 
Dating app TrulyMadly released a video announcing the launch of a 'Love Potion' guaranteed to attract the opposite sex when used. It even announced a 20 pc discount for its users. 
 
The curious few who went on to a website tmlovepotion.com, were told that they don't need a love potion, and invited to try the dating app instead.
 
Great idea. Wish the video had had a little more in it, to go further.
 
Have a wonderful working week.
Source:
Campaign India

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