Campaign India Team
Nov 11, 2019

MMGB: Under Armour stresses the importance of 'will' with the Indian women's ice-hockey team

Watch the film conceptualised by Dentsu Webchutney here

Having doubts about your work week targets this Monday morning? Take a leaf out of Under Armour's book and have the 'will' to attain it.
 
Conceptualised by Dentsu Webchutney, Under Armour's film showcases the story of the Indian women's ice-hockey team. It shows the hurdles they face and the losses they suffered. But, they overcame these by showing will. 
 
Tushar Goculdas, MD, Under Armour India, said, “Our #IndiaWill campaign brings into limelight incredible ‘Stories of Will’ and in this edition we are privileged to present the story of the Indian Women Ice Hockey team. We support several Indian athletes and shall celebrate their unsung stories in subsequent chapters of #IndiaWill.”
 
CREDITS:
 
Client: Under Armour
Creative agency: Dentsu Webchutney
Production House: The Nota Company
 

 

Source:
Campaign India

Related Articles

Just Published

18 hours ago

South Korea fines Meta $15 million over data breach

Meta faces the multi-million dollar penalty for funnelling sensitive user data to advertisers, as South Korea tightens its privacy laws.

18 hours ago

Amazon India launches Creator Central to streamline ...

The platform will roll out to over 50,000 content creators in the Amazon Influencer Program in the coming weeks.

18 hours ago

Phyllis Project: Attempting to rewrite the script ...

The initiative aims to reshape DEI in APAC, empowering women to thrive in advertising through mentorship, community, and practical training.

20 hours ago

Skoda India banks on localised marketing to ...

The automobile company will focus on localisation with a digital-first approach to establish an emotional connection with consumers for the newly launched vehicle.