Campaign India Team
Nov 11, 2019

MMGB: Under Armour stresses the importance of 'will' with the Indian women's ice-hockey team

Watch the film conceptualised by Dentsu Webchutney here

Having doubts about your work week targets this Monday morning? Take a leaf out of Under Armour's book and have the 'will' to attain it.
 
Conceptualised by Dentsu Webchutney, Under Armour's film showcases the story of the Indian women's ice-hockey team. It shows the hurdles they face and the losses they suffered. But, they overcame these by showing will. 
 
Tushar Goculdas, MD, Under Armour India, said, “Our #IndiaWill campaign brings into limelight incredible ‘Stories of Will’ and in this edition we are privileged to present the story of the Indian Women Ice Hockey team. We support several Indian athletes and shall celebrate their unsung stories in subsequent chapters of #IndiaWill.”
 
CREDITS:
 
Client: Under Armour
Creative agency: Dentsu Webchutney
Production House: The Nota Company
 

 

Source:
Campaign India

Related Articles

Just Published

1 hour ago

Why B2B influencers are an essential spend for ...

With B2B influencers on the rise, experts in the region advise marketers to prioritise trust and credibility over visibility and metrics. Meanwhile, an emerging business to human (B2H) trend is overtaking B2B storytelling.

2 hours ago

62% of IPL viewers are interested in payment apps; ...

While 21% of men recall auto ads, 17% of women recall food & snack ads in IPL 2025, according to a survey by CrispInsight and Kadence International.

4 hours ago

Are Gen Zers just boomers in disguise? What ...

Marketers have long attempted to distill generational behaviors into easy stereotypes, but Gen Z resists these tidy boxes.

5 hours ago

Is your brand ready to ride the social search wave?

With over-dependence on search engines becoming passé, brands that embrace social discovery will reap future rewards, says GALE India president.