Nestle celebrates a century in India, stokes goodness

Nestle India has launched a film on its social media channels, celebrating 100 years in India. The film has been conceptualised by McCann Erickson.

 

The film captures snapshots of India just before its independence, showcasing Milk Maid from Nestle making an alternative for sweets as teh country attained freedom.

 

Stoking sentiments along the way, the film traces the route of a train with a mother and young son, as also a passenger on an airline, among others, to make its point that Nestle has been a companion on India's journey for a hundred years now. From a World Cup Cricket win to a successfully launched rocket, the moods and emotions captured are many. While doing so, the narration explains that it has taken effort to win the nation's trust, to give the country the very best in quality. 

 

The film ends with a showcase of several brands from the Nestle stable.