Campaign India Team
Jan 06, 2024

Oppo's Reno 11 lets Sid and his friends 'wake up' to memories

Watch the film conceptualised by Famous Innovations

Oppo has rolled out a film 'the potrait' featuring the cast of the 2009 Bollywood film Wake Up Sid - Ranbir Kapoor, Konkana Sen Sharma, Shikha Talsania and Namit Das to highlight its Reno 11 series that is launching on 12 January. 
 
Conceptualised by Famous Innovations, the ad film features Kapoor as Das' best man, while playing photographer just like he did in Wake Up Sid. He has been tasked to capture his friends' proposal moment. When the friend approaches Sharma and Kapoor, he confesses that he can't find the ring, Kapoor questions whether the proposal will succeed. The film concludes with Kapoor capturing the perfect moment on his Reno 11, as his friend's fiancée discovers the ring, solidifying their realisation that they are meant to be together, ultimately leading to their heartwarming proposal.
 
 
The film was rolled out on 5 January on YouTube and Instagram. 
 
CREDITS: 
Agency: Famous Innovations
Client: Oppo India
Production house: Jouska Films
Director: Shakun Batra
Executive producer: Shakun Batra and Simran Bakshi
Producer: Simran Bakshi
1st AC: Alpesh Parmar
1st assistant director: Jacob Mathew
Associate producer: Zerab Aderianwalla
Associate producer: Ankit Nayar
Line producer: Manish Sharma and Nitesh Khatavkar
DA: Karan Kapoor
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

6 minutes ago

Amagi files INR 1,789-crore IPO, January debut set

INR 667.21 crore from the proceeds are earmarked for AI-led technology and cloud infrastructure, as the SaaS firm sharpens its streaming and ad-tech operating model.

1 hour ago

Azorte’s bid to be Gen Z’s ‘safe space’

Reframing mediocrity as transition, the Reliance Retail fashion brand’s caregiver-led campaigns used reassurance over aspiration to drive footfalls, relevance and measurable retail outcomes.

2 hours ago

When shoppers go all-in on AI

According to a BCG report, 64% of Indians turn to the conversational technology for purchase decisions.

2 hours ago

2026: Less noise, more nerve. (One can hope.)

The Infectious Advertising CEO pins down the trends shaping creative success in 2026 and the strategies falling out of favour.