Campaign India Team
Jan 06, 2024

Oppo's Reno 11 lets Sid and his friends 'wake up' to memories

Watch the film conceptualised by Famous Innovations

Oppo has rolled out a film 'the potrait' featuring the cast of the 2009 Bollywood film Wake Up Sid - Ranbir Kapoor, Konkana Sen Sharma, Shikha Talsania and Namit Das to highlight its Reno 11 series that is launching on 12 January. 
 
Conceptualised by Famous Innovations, the ad film features Kapoor as Das' best man, while playing photographer just like he did in Wake Up Sid. He has been tasked to capture his friends' proposal moment. When the friend approaches Sharma and Kapoor, he confesses that he can't find the ring, Kapoor questions whether the proposal will succeed. The film concludes with Kapoor capturing the perfect moment on his Reno 11, as his friend's fiancée discovers the ring, solidifying their realisation that they are meant to be together, ultimately leading to their heartwarming proposal.
 
 
The film was rolled out on 5 January on YouTube and Instagram. 
 
CREDITS: 
Agency: Famous Innovations
Client: Oppo India
Production house: Jouska Films
Director: Shakun Batra
Executive producer: Shakun Batra and Simran Bakshi
Producer: Simran Bakshi
1st AC: Alpesh Parmar
1st assistant director: Jacob Mathew
Associate producer: Zerab Aderianwalla
Associate producer: Ankit Nayar
Line producer: Manish Sharma and Nitesh Khatavkar
DA: Karan Kapoor
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

10 hours ago

Aviva awards creative account to Saatchi & Saatchi

Saatchi & Saatchi took on AMV BBDO and Havas at the final stage.

11 hours ago

Campari Group appoints global media agency

WPP Media was the incumbent on the account.

12 hours ago

The new currency of culture: Why brands are chasing ...

In the noise of the country’s booming live entertainment market, experiential utility, not visibility, has become the differentiator.

15 hours ago

2026 is looking bright for commerce media: WPP Media

Unlike traditional advertising, the agency's officials explain why commerce media offers deterministic shopping data and full-funnel visibility. But measurement remains a challenge.