Campaign India Team
Aug 25, 2021

Paresh Rawal and Hussain Dalal grow their love for Daawat’s Basmati rice

Watch the film conceptualised by McCann Worldgroup here

LT Foods’ brand Daawat, has launched a campaign to showcase the steps that go into making its Basmati rice, before it reaches the user. Positioned as ‘Banega Toh Farq Dikhega’ (the difference will be seen once made), the film is conceptualised by McCann Worldgroup and features actors Paresh Rawal and Hussain Dalal of Toofan fame. 
 
The film opens to a scene at the paddy factory, which showcases the banter between Rawal - a seasoned Daawat food inspector, and Dalal, who plays Rawal’s immature protégé. Rawal explains to Dalal how each product of Daawat’s Basmati rice is made. He tells him about the four steps - chunkar, bachakar, sambhaalkar and sajaakar, (finely picked, carefully gatheres, aged, and neatly presented), the packets go through, before it reaches the consumer. 
 
Ashwani Kumar Arora, managing director and CEO, LT Foods, said, “Consumers today exhibit a high degree of discernibility and consciousness in their consumption choices. The new campaign of Daawat by LT Foods not only extends the proposition of ‘Banega Toh Farq Dikhega', but also showcases the special care and effort the Company takes through a four stage curation process.”
 
Ritesh Arora, CEO, India and Far East Business, said, “The brand communication over the years has evolved keeping pace with the changing consumer aspirations and tastes. The extension of ‘Banega Toh Farq Dikhega’ campaign demonstrates the consistent effort taken by the Company to curate the best in category product.”
 
 
CREDITS:
Creative agency: McCann Worldgroup
Director: Kamlesh Soni
Production house:  Conversation Films
Planning: McCann Worldgroup
 
Source:
Campaign India

Related Articles

Just Published

20 minutes ago

Campaign roundup: Week of 21 April

The latest ad films and campaigns from brands like Aakash Educational Services, Luminous Power Technologies, and more, in our weekly roundup.

2 hours ago

How Asia is redefining football fandom for the ...

The sport’s key players—from clubs to leagues—are using targeted social media strategies and exclusive content formats to drive growth in China, according to Mailman’s annual Red Card report.

3 hours ago

13 industry leaders from India appointed to Cannes jury

Jurors hail from 52 country markets; Ivory Coast and Kazakhstan represent for the first time.

4 hours ago

Moves and wins roundup: Week of 21 April

Our weekly roundup of the latest appointments and account wins news from The Trade Desk, Ghadi Detergent, Abby Awards, Django, and many more.