Campaign India Team
Jan 05, 2021

Paytm reaffirms its commitment to all Indians for 2021

Watch the campaign conceptualised by Teen Bandar

Digital financial services platform Paytm has launched a social media film as part of its 'Har ghar ka, desh bhar ka' campaign. The campaign aims to tell consumers that Paytm has stood by Indians in a year filled with difficulties. 
 
The film conceptualised by Teen Bandar showcases Paytm as a partner in the hopes, dreams and aspirations as an integral part of every Indian’s home. It shows products and services offered by Paytm that use digital technology to improve consumers’ lives.
 
Abhinav Kumar, vice president, Paytm, said, "2020 as a year saw difficulties come in various ways. The world for once felt the same throughout – fear, anxiety, and many other emotions that swept across. Over the years, Paytm has been present in people's lives and tried to make a difference in the best way possible. During these unprecedented times, we are glad to be a small agent of help which bridged the gap for many. Be it within the family, amongst friends or even the ones who help to make our lives a lot easier. 'Har ghar ka, desh bhar ka' is our ode to the many who fought through these tough times and moved forward with courage. The new year brings in new hope and we would like to believe the best is yet to come." 
Source:
Campaign India

Related Articles

Just Published

6 hours ago

Havas invests in Ostro's AI platform

This investment in the AI-led platform will support Havas Health Network, boost Havas Creative and Media Networks, and refine the agency's media precision.

7 hours ago

Old souls, smart tech—the consumer paradox brands ...

As technology races ahead, a new kind of consumer is emerging—one who wants smart solutions powered by AI, but also the grounding comfort of rituals, nostalgia and analogue charm, observes FCB Interface's Noor Samra.

7 hours ago

Global ad spend surpasses $1 trillion, APAC to play ...

The performance of the region will be driven by China and India, even as Southeast Asia lags behind, according to a new report by Emarketer.

7 hours ago

Why reframing the ad agency-client relationship can ...

The evolution of ‘the client’ from a straightforward descriptor — someone receiving services — to a phrase laced with frustration or negativity is easy to understand.