Poonawalla Fincorp has rolled out a campaign ‘log toh sawaal karenge hi’ (people will keep on asking questions), to highlight how people end up taking loans at high interest and pay higher EMIs despite having good credit behaviour and high credit scores.
Through humour and wit, the films strive to raise awareness about Poonawalla Fincorp's ability to offer quick and seamless loans with attractive low-interest rates.
Abhay Bhutada, managing director, Poonawalla Fincorp, said, “The tendency of high demand for consumer loans during the festive season gets fuelled due to multiple reasons such as home renovations, vacations, weddings, or purchase of consumer durables, etc. We have observed that during the festive season, people end up taking high-interest loans without doing proper due diligence despite having a good credit history and high credit score which creates an unnecessary burden of paying high EMIs. The purpose of this campaign is to create awareness about how to choose the right loan service provider like Poonawalla Fincorp which can help a borrower to explore the best loan offers at attractive interest rates with no hidden charges. We at Poonawalla Fincorp always believe in offering best-in-class customer-centric products and solutions to enable dreams and fulfil the financial needs of our customers. This campaign highlights our value proposition of being the most transparent and end-to-end digital lending NBFC, committed to offer instant hassle-free loans to customers with high credit scores.”
