Porter delivers on good luck charms for the cricket-obsessed fan

Watch the films conceptualised by Punt Creative here

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Porter has rolled out a campaign that highlights the unwavering support and commitment of cricket fanatics across the country, as the Indian fans gear up for a much-anticipated cricket season with the ongoing ICC Cricket World Cup.

Conceptualised by Punt Creative, the campaign comprises three ad films that serve as an ode to the cricket-obsessed Indian fan. The films reflect the fans' unrelenting faith in 'lucky charms' as beacons of hope and as a mark of their support for the Indian cricket team. These 'charms' can vary from the absurd to the bizarre- from a 'lucky' bucket to an old T-shirt to other unsuspecting mascots of luck!

The first film, ‘Bucketasana’, depicts a cricket fan’s desire to perform his lucky upside-down pose to help the Indian team strike a sixer.

The second film, ‘Lucky T-shirt?’, shows a Porter driver-partner delivering a tattered t-shirt to a cricket fan from his parent's home as he gets set to cheer for team India while watching the match along with two other friends wearing old t-shirts deemed to be lucky by them.

The last film, ‘Lucky Charm’, showcases how a shopkeeper watching India's match comes to believe that the driver-partner is the lucky charm that brought along good luck for the Indian team upon his arrival at the premises.

Mohit Rathi, VP, customer growth and engagement, Porter said, “As India gears up to host one of the most important events in international cricket, this is the time for cricket fans all across the nation to rise up in support of our team. Through this campaign, we want to highlight how Porter can be a part of billions of fans' match day excitement and deliver smiles and good luck. The campaign showcases our commitment to delivering anything, anytime and anywhere - the assurance that 'Porter hai, ho jayega'. We hope this resonates with the viewers and inspires them to stick to their own special rituals.”

Drishti, copy supervisor, Punt Creative said, “The World Cup is an exciting opportunity for any brand to generate brand love. To do that for Porter, we had two motivations: the first being Porter’s commitment to deliver anything, anywhere, anytime that gave us a chance to let our thoughts run wild, and the second, the real stories of cricket fans that would help us stand out amidst the many ads played during the break. Owing to the format, each film was written with the short duration in mind, based on a deep-rooted insight that came from knowing, observing or being fans of the sport ourselves.”

The campaign was released on 8 October on online streaming platforms and other digital platforms and will be leveraged through radio and OOH for a 360° approach.

Credit list:

Agency: Punt Creative

Brand: Porter

Production house: Little Giant Films

Director: Vivek Dubey

Source:

Campaign India

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